Problem
Chimes Music, an online instrument retailer, had lost meaningful non-brand organic search visibility following a platform migration. The migration had introduced a sitemap ceiling that capped how much of the catalog search engines could discover, alongside canonical tag issues that were actively blocking pages from being indexed. Worse, the business had no reliable analytics in place to even measure the extent of the damage.
Intervention
The engagement started with GA4 tracking implementation, giving the business a working measurement baseline for the first time since the migration. From there, a full technical SEO audit identified the sitemap ceiling and canonical tag misconfiguration as the primary blockers to indexation, and produced a prioritised action plan sequencing fixes by impact.
Result
The business gained accurate visibility into its own performance for the first time since the migration, and a clear, sequenced path back to organic visibility — replacing guesswork with a diagnosed, prioritised plan.